"Our customers told us exactly what they needed," said Tony Schwartz, Head of Consumer Insights at Slumber. "They were already stacking our gummies with other manufacturers' products, so we built what they were reaching for and improved what they already loved."
Customers said magnesium glycinate was, by far, the supplement they most often paired with their gummies to fall asleep faster and stay asleep longer. Slumber's new Magnesium Glycinate delivers 350mg of magnesium glycinate plus a 50mg sucrosomial layer for better absorption, void of any aftertaste or stomach discomfort common to other magnesium products. Paired with a gummy, it forms Slumber's most efficacious sleep stack to-date.
Consumer-facing research drove an upgrade to Slumber's flagship formula. In a 500-person study, the original Deep Zzzs improved sleep by 72 minutes a night, and nine in ten participants called it the best sleep aid they'd ever tried, prescription included. Customers asked for more, so Slumber formulated Extra Strength Deep Zzzs, raising CBD to 40mg, CBN to 15mg, and THC to 5mg per serving to further cut nighttime awakenings and extend total sleep.
For customers who want Slumber's efficacy without THC, the brand also launched THC-free Deep Zzzs, combining 40mg broad-spectrum CBD, 25mg CBN, and 250mg of the clinically studied ingredient Maizinol® with TerpaCalm™, Slumber's proprietary calming terpene blend engineered around pathways linked to sleep and relaxation. The formula is clinically studied using the Pittsburgh Sleep Quality Index (PSQI).
"THC isn't right for everyone, whether by preference or where they live," said Alec Tremaine, Chief Revenue Officer. "This gives us the same formulation rigor for a broader audience, backed by the clinically studied Maizinol®."
About Slumber
Slumber is a sleep-focused wellness brand known for handmade products produced in small batches in Denver, Colorado, built from direct customer research and third-party sleep studies. Products are formulated in the United States.
For more information please visit, www.slumber.com
